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SportFishAfrica – formerly known to all as CHARLES NORMAN FISHING & SAFARIS, is South Africa’s only tour operator specializing in sport fishing tours to a wide variety of fresh and salt water destinations, both within Africa and to Indian Ocean or Atlantic Ocean island resorts.
The Johannesburg-based company has been in existence for 15 years, during which time it has earned a solid reputation within the tourism industry for reliability and personal service. Though initially catering almost exclusively for South Africans outbound, in recent years a growing awareness of Africa’s sport fishing potential has seen a steady increase in international clientele, in particular from Europe.
Countries currently marketed by SportFishAfrica include the Indian Ocean islands of Seychelles, Madagascar and Mauritius, Kenya, Uganda and Tanzania, the United Arab Emirates, Mozambique, Zimbabwe, Zambia, Botswana, Namibia, Angola, Gabon and Ghana, Egypt and the Atlantic Ocean islands of Sao Tome & Principe.
The company’s greatest single benefit to clients is its experience of Africa’s fishing waters and seasons. Almost every area marketed has been visited by the Fish Africa team, and details such as if a group includes non-fishing partners, or whether experiences other than purely fishing are required, also play a major part in recommendations.
Chris Niehaus, a retired investment banker & experienced fisherman, bought Charles Norman Safaris from the Norman Family after Charles’ sudden death in early January 2004. Kerry-ann, who worked with Charles before & in the industry for six years, stayed on, and Craig Thomassen, a well known journalist & fly-fisherman, also joined the SportFishAfrica team – a partnership with plans to take the company to new levels of excellence – in memory of Charles Norman.
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